Luisa Kracht

A fearless director who’s breadth of work extends to intelligent humor, emotional realism and big picture, grand aesthetics, Luisa was born and raised in Buenos Aires, Argentina, and is currently based in Barcelona.

Luisa started directing advertising in 2011 and she certainly started as she meant to go on. Her debut campaign The Day The Stadium Spoke for Nike and football team Boca Jr. scored her a first win at Cannes Lions. In 2017 her Argentina Tourism campaign 5 Places won Bronze in Film at Cannes Lions, and Gold at El Sol and El Ojo de Iberoamérica.

Her work has been recognized in festivals such as Cannes Lions, El Sol, El Ojo, El Diente and Wave. She presided the jury for the CRAFT TV & OTHER SCREENS at El Diente, the Argentinean Creative Circle Awards 2019.

Luisa works in Europe, USA, and all of Latin America and has collaborated with agencies such as DAVID, Wieden+Kennedy, GUT, AlmapBBDO, Innocean, La Comunidad, Ponce Buenos Aires, for clients like Whatsapp, Facebook, Orange, Netflix, Hyundai Genesis, Toyota and Fiat, Coca-Cola, McDonald’s, Aerolíneas Argentinas, Aeromexico, Cerveza Modelo and Cerveza DosEquis, among many others.